Nokia: Ovi Music Closed, It's Part of Strategy


Nokia certainly going to close the service Ovi Music can download millions of songs for free in 27 countries. Vendor Finnish mobile phone giant reasoned, this part of the company's strategy.

The strategy in question is ongoing strategy of Ovi services to produce the best experiences that are relevant in each country, which in turn needs to be changes in the availability of the service coupled with a program known as 'Comes With Music' or 'Music Ovi as you please' it.

"We will continue to offer 12-month subscription to Music Ovi you like in Indonesia, China and India, and six-month subscription is available in Brazil, Turkey, and South Africa. For other countries, we have ceased production of the device that accompanied Ovi Music service as you please , "said Nokia in a statement on Tuesday (01/18/2011).

Nokia ensures that there will be no interruption in service for those who have been using Ovi Music you like or who would buy a device that accompanied these services in places that still have inventory. Users can still enjoy unlimited music downloads for the duration of subscription and can save the song forever.

"Nokia will continue to offer this service for users (existing and new) until the end of their subscription. Our customers can still save the entire song that they have, and can download songs that once again they download, the time until two years after their subscription period, while continuing to enjoy the benefits of customer service enhancements for the same period of time, "he continued.

In addition, all devices Ovi Music as you please, either already purchased but not yet activated, and existing at Nokia and at retail outlets and ready for sale, can be activated at any time until December 31, 2011.

"This decision is part of Nokia's mission to continuously improve the experience of enjoying the Ovi services to millions of consumers who use it. The main objective is to integrate all of the Nokia Ovi service into an experience that is easy and this strategy began to bear fruit," Nokia insisted.

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